UnionPay Takes Flight at Phnom Penh Airport, Targeting Local Travellers with OOH Campaign

This strategic partnership with IAAC Cambodia, the exclusive advertising operator for Cambodia Airports, aims to showcase the travel benefits offered by UnionPay Travel cards to Cambodian residents. "Airports offer a unique opportunity for brands to build local awareness amongst high-net-worth individuals and business decision-makers," says Jonathan Goldsmid, CEO of IAAC Cambodia. "With Phnom Penh lacking a centralized business district, Phnom Penh International Airport serves as a key location to reach these audiences." The campaign strategically targets frequent flyers at departure gates, a prime location to capture their attention as they prepare for their journeys.

𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗖𝗮𝗺𝗯𝗼𝗱𝗶𝗮'𝘀 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗧𝗿𝗮𝘃𝗲𝗹 𝗖𝘂𝗹𝘁𝘂𝗿𝗲

Travel is increasingly becoming a key part of the Cambodian lifestyle. Airports offer the ideal platform to connect with this growing segment of the population. The campaign highlights the convenience and security of UnionPay travel cards, empowering Cambodians to explore the world with peace of mind.

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UnionPay boasts the world's largest cardholder base and is already widely accepted across the globe. The localized airport ads reinforce the value proposition of UnionPay's secure and convenient travel card services for Cambodian residents. This campaign emphasizes benefits like: